Digi&. Because Facebook and Google were theoretical until they weren’t.

Facebook and Google bubbled up from dorm rooms. Digi& is a top down play. So we propose an A/B test with real assets. A test that costs a pittance compared to the billions of unclaimed advertising dollars, even with Facebook and Google taking the lion’s share. Although the Digi& video reflects the reactions of hundreds of average individuals who have seen our demo, an industry trial with made up advertisers and content publishers won’t cut it.

Forgive the humblebrag, but we see Digi& joining the Big Four technology companies, alongside Facebook, Google, Amazon and Apple. Because, when it comes to digital advertising, there’s certainly room for improvement.

Apple should be ashamed of itself. With the release of its iOS 13 and macOS Catalina, Apple introduced an ad blocker of its own. So much for innovation.

No question, lousy, irrelevant ads with a serious frequency problem deserved to be blocked. But ad blockers punish content providers and their customers. An industry with $333 windling ad revenue and paywalls and undercutting the bottom line of, say, legitimate news outlets nationwide. (Fake news thrives on an unlevel playing field, because proponents plan to lose money in support of their cause.)

Why would one of the wealthiest tech companies in the world siffle the hundreds of billions of dollars earmarked supports online content billion in ad billings innovation and actively killing the message (online advertising) and not the messenger (the misguided advertising industry) only hurts the customer, who has depended on free content since, well, the inception of advertising.

The ad model is broken,

Recently, a customer offered unsolicited advice to brands in her post: “Don't try to bombard me with ads, I won't see them. I don't care about them. What I care about is do you care about me? If so, prove it? Teach your people, your staff to recognize me, talk to me as a person, get to know me.” (Forbes 3/2019)

The largest impact of digital transformation will be the creation of a world in which customers expect (and, frankly, demand)

Get to know customers is the future of digital advertising.

one of the wealthiest tech companies in the world to side with costumers

There wouldn’t be any reason for ads blockers if there’s no ads to block.

The Digi& patented model works for the millions of websites, with trillions of pages, struggling with outmoded advertising. If this need was fulfilled, we won’t bother with Digi&. But there’s certainly room for improvement.

Millions of websites, with trillions of web pages, depend on online advertising revenues in order to operate.

But over the years, in the race to deliver digital ads, customers were left behind. From banners and pop-ups, racing to an uneasy close, to hyper-targeting and customer experience management (CXM), which promises to reach customers even faster. Today, 91% of customers say ads are more intrusive than ever. In the UK, only 11% of the population surveyed say they like advertising. And 50% of customers globally use an ad-blocker.  (HotSpot, Digital Information World, 2019) 

And dissatisfaction with advertising has a ripple effect. According to Business Insider, media layoffs alone in 2019 were above 7,200. MSNBC anchor Chris Hayes said, "What if there is no profitable model for digital news?" (2019) And Barry Diller commented, “Digital advertising is not a good game for anybody.” (Reliable Sources, CNN 2019)

So, at Digi&, we patented 1950’s 1:1 marketing with a digital twist. Now, for the first time, marketers have a true one-to-one relationship with customers, because only Digi& grants customers total control of the display of advertising at the domain level, on all their digital devices. And our advertisers work together, for the first time, to make advertising as engaging as the content it supports — with conjoin of brand preferences, personal incentives, rewards, gamification, and augmented reality, along with total privacy (we're a Virtual Private Network) without subscription fees. In other words, Digi& 1:1 digital tmarketing puts the customer first.

And we’ve had plenty of practice. As media consultants specializing in television network creation, broadcast and cable marketing, and design, we played a vital role in the development of customer-centric successes such as the launch of and positioning of Nickelodeon, Nick at Nite, VH-1, Comedy Central, and Court TV.

At the same time, we created and produced scores of TV, radio, and digital engagements for some of America’s most renowned agencies. And we work directly for Fortune 500 clients and scores of startups.

For years, our business grew while presiding over a new division of Ogilvy & Mather set up to create profitable relationships for clients outside the conventional boundaries of the annual advertising campaign.

Now, at time when the advertising industry is struggling to compete against Facebook and Google — platforms that are luring clients away from traditional ad companies — only Digi& offers true 1:1 marketing.

But see it for yourself. Email info@digiand.com for the Digi& demo. It’s the Future of Digital Advertising.